Bachelors in Integrated Marketing Communication

A Bachelor’s in Integrated Marketing Communication (IMC) is a degree program designed to provide students with the knowledge and skills they need to become successful professionals in the field of marketing and communication. IMC combines marketing theory and practice with communication skills to provide students with a comprehensive understanding of the entire marketing process. Students learn how to create effective campaigns, develop effective strategies, and understand the impact of marketing decisions on the overall success of a business. With a Bachelor’s in IMC, graduates can apply their knowledge to a variety of marketing roles, including brand management, media relations, public relations, and digital marketing.

Bachelors in Integrated Marketing Communication may be of the best courses if one wants to cascade in the communication sector. This course is one of those upcoming subjects that have taken their respective industries by storm. Bachelor in Integrated Marketing Communication has immense market opportunities that it provides making it one of the most sought-after courses in the communication industry. Hence, if you want to get an education in Bachelor’s in Integrated Marketing Communication, then getting a degree in the same can always be your no.1 option. 

Course Name Bachelors in Integrated Marketing Communication
Course Level Under Graduate
Eligibility 10 + 2 from recognised board; Minimum 50% Marks 
Duration Three Years
Admission Procedure Merit-Based + Joint Entrance Exam (JEE)
Average Fees ₹ 45,000/year
Average Salary ₹ 13.30 LPA

What is Integrated Marketing Communication?

As the name suggests, integrated marketing communications can be seen as a holistic marketing approach that considers marketing strategy within a larger context of an organisation’s business-related aims and maintenance needs.

It can be defined as the subject unifying all the elements of marketing communications, such as public relations, audience analytics, social media, business development principles, and advertising. The professionals in this field work for organisations to deliver an engaging and seamless consumer experience for any product or service. They also try to optimise an organisation’s image and its relationship with stakeholders. 

Why Pursue Bachelor in Integrated Marketing Communication? 

Studying Bachelor in Integrated Marketing Communication will help the student in the future to integrate all essential marketing components as a marketing professional to communicate similar messages to potential and existing end-users.

It teaches critical skills not only for business marketing but also for direct interaction with customers. Organisations implementing integrated marketing communication are able to successfully promote their brands among target audiences as well as develop trust amongst them.

Professionals having a background in Bachelor in Integrated Marketing Communication can pursue employment throughout the marketing and communications industries. The job areas may include marketing communications, social media marketing, journalism, market research and consulting, non-profit and government communications, public relations, entertainment, and other related fields.

Syllabus of Bachelor in Integrated Marketing Communication

Following is a general syllabus for the Bachelor in Integrated Marketing Communication course.

Advertisment Media
Media plan 
Type and choice criteria 
Reach and frequency of advertisements 
Cost of advertisements related to sales 
Media strategy and scheduling
Design and Execution of Advertisments
Message development 
Different types of advertisements and layout 
Copy structure 
Design appeal 
Production of Print, Radio, T.V. and Web advertisements 
Media Research Concept Testing
Measuring the impact of advertisements
Introduction to Sales Promotion
Objectives of sales promotion 
Scope and role of sale promotion 
Sales promotion techniques 
Trade-oriented and consumer-oriented
Sales Promotion Campaign
Sales promotion 
Designing of sales promotion campaign 
Requirement identification integrated promotion 
Outsourcing sales promotion national and international promotion strategies 
Involvement of salesmen and dealers 
Coordination within the various promotion techniques 
Online sales promotions

Best Universities Abroad for Bachelor in Integrated Marketing Communication

University Name Course Name
University of Westminster, UK Marketing Communications BA Honours
Arden University, Germany BA (Hons) Business Management (Marketing)
London Metropolitan University, UK Advertising, Marketing Communications and Public Relations – BA (Hons)
University of Wisconsin, USA Marketing: Integrated Marketing Communications – BBA
National University, USA Integrated Marketing Communications – BA
University of Nicosia, Cyprus Business Administration: Marketing Communications 
Southeast Missouri State University, USA Marketing: Integrated Marketing Communications – BSBA

Best Colleges in India for Bachelor in Integrated Marketing Communication

College Name Location
Indian Institute of Management, IIM Bangalore
Indian Institute of Management, IIM Kolkata
Prestige Institute of Management and Research, PIMR Indore
Xaviers School of Management, XLRI Jamshedpur
Indian Institute of Management, IIM Indore
Vinod Gupta School of Management Kharagpur
Department of Management Studies, IIT Madras Chennai

Admission Process

Check out the general admission process for the Bachelor in Integrated Marketing Communication course. The admission process will mostly depend on the university.


  • Minimum 50% or above in the last examination 
  • For those whose first language is not English, an IELTS score, with a minimum 6.0 overall, and 5.5 in each component, will be required.
  • The minimum score may differ from college to college so the aspirants are requested to check the official website

Also Read: Check your IELTS Eligibility

Application Process

  • The application process may differ from college to college so the aspirants are requested to check the official website for the exact procedure.
  • Normally, the aspirants will be required to fill up an application form available on the website.
  • They will be required to upload relevant documents including IELTS scores, previous transcripts etc.
  • There may be a minimal application fee.

Documents Required

  • The documents needed for admission may differ from college to college, hence the aspirants are requested to check with the official website.
  • The documents required may include scores from English proficiency tests like IELTS or TOEFL
  • The aspirants will be required to submit their previous transcripts, including 10th, and 12th.
  • Some colleges also ask for a Statement of Purpose (SOP).

Scope of Bachelor of Integrated Marketing Communication

Bachelor of Integrated Marketing and Communication makes you eligible for many high-paying job roles. Check out their details below.

Top Job Profiles & Salary

Job Profile Yearly Salary 
Senior Vice President of Sales $ 208,500 (₹ 1.60 cr)
Vice President of Business Development $ 168,000 (₹ 1.29 cr)
Vice President of Marketing $ 162,100 (₹ 1.24 cr)
Product Marketing Director $ 153,800 (₹ 1.18 cr)
Demand Generation Director $ 152,500 (₹ 1.17 cr)
Advertising sales director $ 138,700 (₹ 1.06 cr)
Global account manager $ 138,600 (₹ 1.06 cr)
Senior product marketing manager $138,200 (₹ 1.06 cr)

Top Recruiting Companies

Company Name Location
Deloitte Digital New York, USA
Dentsu Tokyo, Japan
Epsilon Irving, Texas, USA
Ogilvy New York, USA
Bluefocus Communication Group Beijing, China
IBM iX Armonk, New York, USA
Publicis Worldwide Paris, France
Mindshare London, UK

Delve into pursuing a Bachelor’s in Integrated Marketing Communication if you want a bright future ahead. We know choosing the right course and university that runs parallel to your interests is very important. For this, I’m sure you’ll be pleased to take the assistance of an AI-based tool at Leverage Edu that gives you personalised suggestions based on your skills, qualifications and interests. Contact our experts at Leverage Edu they will assist you in your study abroad endeavour. To get a free consultation from us call us at 1800 572 000 now!