Get Paid To Post Ads On Your Website

Get Paid To Post Ads On Your Website – Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising? Although 45% of small businesses do some form of online advertising, pay per click is still a concept that eludes many of us. As a marketer, PPC is a skill you should have in your tool belt – or at least have a basic understanding of. This guide will help you understand pay per click marketing in its entirety. To begin, we’ll start with the benefits of paid advertising and then cover some key definitions you need to know. HubSpot uses the information you provide to contact you about our relevant content, products and services. HubSpot will share the information you provide us with the following partners, who will use your information for similar purposes: SEMrush. You can unsubscribe from communications from HubSpot at any time. For more information, see HubSpot’s privacy policy. To unsubscribe from SEMrush communications, see SEMrush’s Privacy Policy. The Ultimate Google Ads PPC Kit Free guide and templates to help run Google Ads campaigns. Set your budget. Research your keywords. Plan your ROI. Grow your business. Get your free kit. Loading your download form You’re all set! Click this link to access this resource at any time. Access Now Learn More Chapters Previous Next PPC Terms and Definitions Best PPC Platforms Advantages of PPC How to Build a PPC Campaign PPC Best Practices PPC Management What is PPC? Pay Per Click, or PPC, is a form of advertising that allows you to pay a fee to have your website appear on a search engine results page (SERP) when someone types specific keywords or phrases into a search engine. The SERP will display the ads you create to direct visitors to your site, and the fee you pay is based on whether people click on your ad. When done correctly, PPC can earn you quality leads. If you can create a seamless user journey (which you’ll learn how to do later in this piece), it could mean huge ROI for your PPC efforts. Pay-per-click is most common on search engine results pages, such as Google or Bing, but is also used on social channels (although CPM is more common). If you’re wondering where to find pay-per-click ads, they’re the results you’ll see before and to the right of the organic search results. For example, take a look at the ad that came up in my search for “cards”. PPC Terms and Definitions What’s a marketing channel without some acronyms and a little jargon? If you’re planning to enter the paid advertising space, there are a few terms you should know. Below, we cover the main elements of a PPC campaign, from the broad to the more specific. Search Engine Marketing (SEM) The goal of any digital advertising is to rank for a keyword, which you can do in a number of ways. Search engine marketing (SEM) refers to any type of digital marketing (paid or unpaid) done on a search engine, such as Google, Yahoo or Bing. SEM is an umbrella term that covers both paid advertising and search engine optimization, that is, organic ranking for keywords. It’s important to note that not all PPC happens on search engines — social media also has PPC ads (think: Facebook ads). CPC cost per click (CPC) is the amount an advertiser pays for each click on your ad. KÁS acts as your bid in an auction that determines where your ad will be placed. As you can imagine, a higher bid equals a better ad placement. You set your cost per click to the maximum price you are willing to pay for each click on your ad. What you actually pay is determined by the following formula: (Competitor’s Ad Position / Your Quality Score) + 0.01 = Actual Cost Per Click. Let’s review the terms in this equation, so you know what you’re paying for: Ad Position This value determines the position of an ad on a search engine results page. It is equal to maximum bid x quality score. Quality Score This is the score search engines give your ad based on your click-through rate (CTR) – measured against the average click-through rate of ads in that position – the importance of your keywords, the quality of your landing page and your past performance. on the SERPs. Maximum Bid This is the maximum you are willing to pay for each click on your ad. Here’s an image from WordStream that shows what I mean: Source You can set CPC to manual, where you determine the maximum bid for your ads, or incremental, which allows search engines to adjust your bid based on your goals. One of these advanced options includes bidding strategies that automatically adjust your bids based on clicks or conversions. CPM (Cost per Mille) CPM, also known as cost per thousand, is the cost per thousand impressions. It is most commonly used for paid social and display advertising. There are other types of cost per person… like cost per engagement, cost per acquisition (CPA), but to preserve your mental space we’re going to stick to clicks, a.k.a. CPC. Campaign The first step in setting up your PPC ads is to determine your ad campaign. You can think of your campaign as the key message or theme you want to convey through your advertising. One ad group size does not fit all. Therefore, you create a series of ads within your campaign based on a collection of highly related keywords. You can set a cost per click for each ad group you create. Keywords Each ad in your ad group will target a set of relevant keywords or key terms. These keywords tell search engines what terms or search queries you want your ad to appear next to in the SERP. Once you’ve determined which keywords are performing best, you can set micro-targets specifically for keywords in your ads. Ad copy Your keywords should inform your ad copy. Remember that your Quality Score is determined by how relevant your ad is; therefore, the text in your ad (and landing page, so to speak) should match the keywords you’re targeting. Landing Page A landing page is an important part of your paid advertising strategy. The landing page is where users will end up when they click on your PPC ad. Whether it’s a dedicated website, your homepage, or somewhere else, be sure to follow landing page best practices to maximize conversions. HubSpot uses the information you provide to contact you about our relevant content, products and services. HubSpot will share the information you provide us with the following partners, who will use your information for similar purposes: SEMrush. You can unsubscribe from communications from HubSpot at any time. For more information, see HubSpot’s privacy policy. To unsubscribe from SEMrush communications, see SEMrush’s Privacy Policy. The Ultimate Google Ads PPC Kit Free guide and templates to help run Google Ads campaigns. Set your budget. Research your keywords. Plan your ROI. Grow your business. Get your free kit. Loading your download form You’re all set! Click this link to access this resource at any time. Join Now Learn More The Best PPC Platforms Now that you understand the basics of PPC, I’m guessing your next question is: Where should I advertise? There are dozens of spaces online where you can spend your coveted advertising dollars, and the best way to check them is to take a close look at your potential ROI on each platform. The most popular advertising platforms are effective because they are easy to use and, most importantly, highly marketable. But for a smaller budget, you might consider a lesser-known alternative to these key players. When choosing a platform, some other things to consider are the availability of keyword terms, where your target audience spends their time, and your advertising budget. Here is a non-exhaustive list of some of the top PPC platforms. Google Ads (formerly known as AdWords) How many times a day do you hear the phrase “Let me Google it?” Probably more than you can count…that’s why Google Ads is the king of paid advertising. On average, Google processes over 90,000 search queries every second, giving you plenty of opportunities to target keywords that will get your intended audience to click. The downside is that keywords are highly competitive on this platform, which means more ad spend. If you plan to use this popular platform, start with our free Google Ads PPC Kit. Bing Ads The advantages of using Bing Ads over Google Ads is a slightly lower cost per click at the expense of a larger audience, of course. Facebook Ads Facebook ads blend in with other posts on the platform. Facebook Ads is a popular and effective platform for paid advertising (more commonly used as CPM than CPC), mainly due to its unique targeting options. Facebook allows you to target users based on interests, demographics, location and behavior. Also allows Facebook

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