How To Start An Online Magazine Business

How To Start An Online Magazine Business

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Thanks to the Internet, anyone can create an online journal and share their ideas and experiences with the world.

How To Start An Online Magazine Business

How To Start An Online Magazine Business

Today I’m going to share exactly how to create an online magazine. This will help you decide if this is the right business for you.

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Digital magazines are growing in popularity, with digital publishing revenues growing by more than $18 billion in the US alone. So if you think digital publishing is something you’d like to get into, there’s no better time to start.

Whether you have an idea, or are starting from scratch, this in-depth guide to creating your own online magazine will help you get started.

First there is a digital magazine, which has a similar design and layout to a traditional print magazine. You download and read it digitally, the same way you would read a printed magazine (page by page), usually on a tablet or e-reader device.

With a blog, content is published on a website and can be read by anyone. With a blog-style online magazine, you have the option of charging readers a subscription fee if visitors want to read a certain number of articles each month.

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There are some key differences between online magazines and blogs that distinguish them from each other.

The good news is, you can combine the two, creating a broad readership and endless advertising opportunities. The Atlantic is a great example of this.

Choosing a niche or concept for your online magazine is the first step, and perhaps the most important.

How To Start An Online Magazine Business

Having a defined niche will bring you many benefits, including helping you find and advertise to your audience, and growing a regular readership that returns to read your content again and again.

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You don’t have to choose only one topic, you can choose several topics in the same field.

A narrower niche means there will be fewer people looking for the type of content you’re sharing. However, it does mean there will be less competition, so it can be beneficial overall.

As you can see, these niches are very specific. However, they have the added benefit that those who want to learn about these topics are likely to be very passionate, giving you a more passionate readership.

Before starting your online magazine, you should do some market research to see if your magazine idea is viable.

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You can use a keyword research tool like Long Tail Pro,  SEMRush, or Ahrefs. These tools show what your target audience is searching for and the most common keywords related to your niche.

You can also use these tools to do competitor analysis and see what keywords your competitors are ranking for.

Choosing a great name for your digital magazine can be difficult. After all, once you’ve chosen a name and built a brand around it, it can be difficult to change it.

How To Start An Online Magazine Business

It’s a good idea to choose a name that contains your main keyword or a keyword that has some relevance to your target audience.

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For example, Foundr magazine is aimed at entrepreneurs, and its name is Aspirational, for people who read or want to become ‘Founders’.

Start brainstorming all the words that can be related to your niche. Write them all down, and see how the different words work.

You will need to check that the name you choose is not already being used by another similar company and that the name is not trademarked. Your next step is to check if the domain name is available for your chosen name, if so, grab it fast!

When you’re ready to start your own website, Bluehost also has a variety of affordable and reliable hosting plans that you can choose from.

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Now that you’ve chosen a niche and decided on a name for your digital magazine, you’ll need to build a website so your audience can easily find you online.

Our top recommendation for building a website is to use Bluehost hosting and build your website using WordPress.

It’s an affordable way to get a great-looking website that will give you all the flexibility you need to grow as a brand as your audience and readership grow.

How To Start An Online Magazine Business

After signing up for a hosting plan, you can build your website. If you’ve never created a website or blog before, check out our beginner’s guide to starting a blog to learn everything you need to know.

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GeneratePress and Astra are both great WordPress themes with hundreds of templates to create your perfect website.

There are a few key pages that you want to include on your website so that visitors can easily navigate and find all the information they need to know.

Of course, you can include as many pages as you like, but these three pages are critical for readers to find what they need when they’re on your site.

If you’re starting a podcast that runs alongside your digital publication, you may want to create a separate page on your website. Include all the information a reader needs to find and download your podcast.

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Creating an app for your digital magazine will allow your readers to easily browse your magazine on the go on their iPad or smartphone. Having your own app allows your magazine to be found by more of your ideal customers through app distribution channels.

You can easily create your app using a service like Magcast, which will allow you to easily create an app for your magazine and publish it to the iOS App Store and Google Play.

The only real downside to having an app for your magazine is that building it can be a big upfront cost. If you’re starting your own magazine business, you can still host your magazine online and go the app route later.

How To Start An Online Magazine Business

Now that you have your online magazine website up and running, you will need to create a digital magazine that readers can download and read from your website.

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Thanks to the wide range of professionally designed templates available on the top digital magazine publishing platforms, you can create a great looking magazine without hiring a graphic designer.

That said, there may be certain elements of your magazine, such as custom images or infographics, where you could benefit from the help of a graphic designer.

If you need to do design work on a regular basis, using Design Pickle is a great option.

Design Pickle is your one stop shop for all things graphic design (and if you’re interested check out the Design Pickle alternatives). It’s subscription-based and has a fast turnaround time, so it’s ideal for anyone building a digital magazine or blog.

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If you want to go the DIY route and do the graphic design yourself, you can use a tool like Canva to get professional-looking results on a shoestring budget.

The next step in creating your online magazine is to fill it with high-quality content that your readers will love.

You’ll need to think about how you’re going to get your content. If you’re starting your own magazine, you might want to create a lot of content at first, but remember, it’s going to take a lot of work.

How To Start An Online Magazine Business

If you outsource your content writing and act as the editor and curator of your magazine, you will find things much easier.

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You may want to hire a freelance writer for your blog, as this will become a key part of marketing your digital publication.

If you’ve never hired a freelance writer before, check out this in-depth guide on how to hire writers for your blog. This will tell you everything you need to know about finding the best quality content writers for your blog or magazine.

Having an email list allows you to contact your subscribers directly whenever you have something new to share. This helps grow your page views and readership and helps build a loyal fan base.

As you can see, it definitely pays to start an email list for your digital magazine from day one.

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It’s very easy to start your own mailing list. You just need to choose an email marketing platform and sign up for a plan.

Convert Kit is one of the best options and is suitable for beginners starting from scratch as well as seasoned professionals who already have thousands of subscribers.

SendinBlue is also a great option and perfect for anyone working on a tight budget. Both of these platforms will give you everything you need to grow and nurture your email list.

How To Start An Online Magazine Business

If you want people to subscribe to your email list, you need to give them a good reason. One of the best ways to build your email list quickly is to offer an attractive exchange magnet

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