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Market yourself professionally. Learn how to develop, manage and communicate a powerful, skills-based career brand in just four courses.
Specialization Strategies: Tailoring Your Degree For Career Success In Singapore
In the business world, smart organizations use branding and strategic management techniques to achieve a competitive advantage over their competitors. In this major, you’ll learn how to use proven brand management techniques and tools to develop your own career in a competitive work environment. You will gain career self-management knowledge and analytical skills and learn career branding techniques. You will create a reliable self-management information system that will help you to increase your human capital by building self-organization and employability skills. During each week of specialization, you will learn different career branding techniques in your own personal career development lab. The Final Capstone Project is designed as a learning environment where you can create your evidence-based portfolio, professional development plans, personal self-marketing and branding strategies, presentations, and public profiles.
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According to the US Bureau of Labor Statistics, in today’s economy, Americans change jobs every 4 to 5 years, resulting in 8 to 10 jobs over a person’s lifetime, including several career changes. As the competition for jobs increases, a person’s continued employability and career success are increasingly determined by his mastery of personal career development and his ability to effectively “self-manage” (P. Drucker).
In this course, you will learn to think strategically and professionally about self-management of your career. Through this course, you will develop an objective, external view of your marketable skills as a solid foundation for building a strong career brand. In particular, you will be able to: – explain why developing a protean and unlimited career perspective based on transferable skills is beneficial for employment and career growth; – create your own transferable skills portfolio, identify and explore critical competencies that underpin your transferable skills, and analyze career self-management competency gaps; – increase self-awareness, clearly define your career goals and independently imagine your future work; – recognition of the central role of self-management for the development of transferable, marketable skills and creation of an adapted self-management information system (Career Development Laboratory) for sustainable personal development and professional growth; – Conduct a thorough competency-based job analysis in your area of interest and verify evidence-based, data-driven competitive staffing practices; – implement newly developed skills to create effective selection criteria and refine job applications.
Category: Self-AssessmentSelf-Assessment Category: Career DevelopmentCareer Development Category: Skills ManagementSkills Management Category: Personal StrategyPersonal Strategy Category: Work Readiness Work Readiness
Designed with the modern professional in mind, our skills management course is your transformative journey to career success. This course provides a basic understanding of skills-based recruitment strategies, enabling you to identify and analyze skills relevant to jobs in your chosen industry. You will increase your professional agility and establish a systematic process to test and improve your skills. In this course, you’ll learn about Generative AI as a forward-thinking tool for skill assessment, self-assessment, and development. This understanding will put you at the forefront of your profession, ready to embrace and navigate the rapidly evolving world of AI in skills management.
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Diving deeper, we’ll introduce you to key standards and benchmarks and uncover the principles of valid and reliable skills assessment. You will master skills assessment techniques and create a robust process for gathering the necessary tools and techniques. Here, we explore the potential of Generative AI, an emerging technology that will further improve valuation techniques. Then, with an emphasis on self-awareness, the course reinforces your assessment with peer and expert feedback, guiding you to effectively self-assess your job-related skills. You’ll learn to assess your general aptitude for specific skill sets, laying the groundwork for career advancement. In this phase, we discuss how Generative AI can improve the accuracy of self-assessment in the future. In the final stages, we discuss the planning and implementation of skills development training interventions using SMART objectives. You will use innovative tools such as Self-Assessment Grid (SAGE) and T-Portfolio to assess your current job market value, skills. The potential of generative AI to improve these processes is also explored, placing you at the cutting edge of your professional journey. After completing this course, you will be equipped with the knowledge, tools and innovative thinking you need to optimize your skills development journey and achieve career growth. With our course, you don’t just take a step forward; you’re entering a bright, AI-augmented future. After completing this course, you will be able to: • Identify and analyze job-related skills in an area of interest. • Develop a systematic process for analyzing and testing your skills. • Find standards and benchmarks for evaluating skill acquisition. • Develop a process for collecting tools and techniques for assessing skills. • Self-assess job-related skills verified through peer/expert feedback. • Calculate your total score for job-specific skill sets. • Plan and implement a skills development training intervention using SMART skill development objectives. • Understand the potential applications of Generative AI in skills assessment, self-assessment and development, and stay at the forefront of your professional journey by staying informed about emerging technologies. This course is an invaluable stepping stone to your career growth and advancement, giving you the tools, insights and innovative thinking you need to optimize your upskilling journey.
In this transformative course, you’ll master the essential self-marketing and personal branding techniques essential to success in today’s job market. This course is part of a broader specialization in career self-management training and certification, offering a comprehensive approach to strategic self-marketing.
At the end of this course, you will be able to: -Understand the concept of professional (professional) self-marketing and how it fits into broader career self-management strategies. – Develop an effective strategic self-marketing plan tailored to the labor market based on skills, using tools such as the marketing communications mix. – Communicate your job-related skills and personal capabilities to prospective employers in a persuasive and confident manner. – Build a strong professional brand and image with a deep understanding of reputation management and impression management strategies. – Effectively implement self-promotion and personal branding strategies to advance your professional growth. – Create a powerful self-coaching and self-monitoring system for your marketing efforts, ensuring your constant progress and adaptation. – Organize exciting presentations of digital artefacts to showcase your skills and expertise. – Effectively use peer feedback to improve your marketing and branding. This course is an excellent choice for people who want to differentiate themselves professionally, provide tools and strategies to effectively market their skills and build a strong personal brand. Upon completion, we believe you will be well-equipped to manage your professional journey with strategic acumen.
In the business world, modern organizations hold corporate events on a regular basis to review their strategic direction, review progress, and set goals and objectives for the year. In this course, you’ll use the same approach to organize, strategize, reinvigorate, and revitalize your career-building activities. The Final Capstone Project is designed as an annual retreat designed to step back from the day-to-day demands and strategically focus on gaining a competitive edge in the job market by exploring new career growth opportunities and conducting a thorough audit. Develop new ways to hone your skills and self-marketing strategies, as well as improve and demonstrate your marketability. The Capstone Project allows you to integrate concepts and tools from across the Career Brand Management discipline to effectively manage your career brand and increase personal effectiveness.
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Some unique program highlights: • The Capstone Project is designed as a virtual learning and development facility where you can conduct career research, self-audit and create evidence-based portfolios, professional development plans, self-marketing and personal branding strategies. presentations and general profiles; • You will actively work with your cohort (members of the research team) to review their work and receive peer feedback; • You can also use Capstone as a “career gym” and work independently on a project where you can share your results with others and get feedback from your peers. Examples of these projects include, but are not limited to, developing a self-marketing plan, creating a new digital artifact, developing a communications strategy, working on a job application, creating selection criteria, and researching best practices and self-assessment tools; • It is completely independent; you may want to do it as a 4 week course or complete it in just 3-4 days. Overall, the Capstone Project will help you organize yourself, fine-tune your self-management information system, provide a framework for strategic self-management, and serve as an effective self-coaching support system. Ultimately, you’ll be in a better position to succeed in your career as a CEO in the marketplace!
Category: Skills ManagementSkills Management Category: Strategy Strategies Category: Personal Development Personal Development Category: Personal Branding Personal Branding Category: Competence (Human Resources)Competence (Human Resources)
State University of New York, 64 unique
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